INTRODUCTION

To Connect and Resolve Problems of all Americans about their products and services.

 Actively Contribute Every day to Transform a Billion Livesservices.

Commitment and authenticity with speed

Pradeep Gupta, Founder & CMD, Axis My America & Axis My India

Pradeep Gupta, a leading name in market research, is a top psephologist and Chairman and Managing Director of Axis My America and India.

A Harvard Business School alumnus, Pradeep Gupta has a unique intuitive personality and a passion for understanding the pulse of the nation. His quest to empower and to democratize knowledge has led him to author significant books – How India Votes and What It Means, Modi@20, Blueprint for an Economic Miracle and Who Gets Elected, How and Why?

Pradeep Gupta’s ‘simple living high thinking’ philosophy, honesty towards his craft, unrelenting passion to innovate and above all, empathy for 1.4 billion Indians has enabled him to build Axis My India and now start his journey in United States of America. 

Our clients span across both public and private sectors, ranging from several governments to premier corporate players like Unilever, P&G, Mahindra, Bill & Melinda Gates Foundation, The Union among many others. Axis My India in partnership with Google is also building a single-stop People Empowerment Platform, the ‘a’ App to provide citizens access to authentic information and solutions to meet everyday needs.   

Axis My America has launched an exhaustive 50 state Need Assessment Study across America to understand the needs and issues which people are facing at large. This study will help understand citizens better and get deeper insight on how & why American citizens make their choices. AMA believes these choices are usually influenced by functional, social, and emotional needs and the same person is a consumer for corporates, citizen for government and voters for politicians. These studies will be beneficial to corporates, universities and government to understand citizens better.  

We seek collaboration with U.S. think tanks interested in funding this comprehensive initiative, providing them with real-time insights on effective strategies to gain trust with the people. 

Axis My America’s Indian subsidiary, Axis My India, has revolutionized the field of election polling with an accuracy rate of over 93% by predicting 69 elections out of 74 accurately and its research model is a Harvard Business School case study. This case study demonstrates our expertise in providing insight solutions through field surveys across the length and breadth of our country. Our ingenious use of technological solutions, robust processes, quality control, and completely in-house infrastructure & resources have played a significant role in our success. Axis My America aims to replicate the same model in USA. 

We offer complete solution for all research (customized & syndicated) and consulting needs. Our research capabilities cover the entire spectrum of data mining including brand research pertaining to consumer preference & consumption, Consumer Sentiment, Strategic Go-to-Market consultancy based on real time research data, content preference studies and more. Over the years, Axis My India has developed an expertise in partnering with projects initiated by the Govt. of India. Projects under various ministries have been successfully managed including Ministry of Electronics and Information Technology, Ministry of Railways, Ministry of Commerce, Ministry of Rural Development, Ministry of Women & Child Development among many other.    

Axis My America can help mission-driven organizations increase their positive impact on the society through its strategic consulting approach.  

One of the core competencies distinguishing us is our adeptness at establishing grassroots ‘Connect’. This capability not only facilitates the extraction of genuine insights but also enables near-real-time data acquisition. Harnessing this unique strength, we empower mission-oriented organizations to bolster their societal impact and strategically identify areas ripe for CSR initiatives to effect transformative change. 

Our consultancy services in this arena extend beyond mere identification of high-potential impact market & areas. We offer a holistic suite of solutions encompassing impact assessment and ongoing monitoring, ensuring that our clients' investments yield visible, sustained and measurable outcomes. By engaging with us, organizations can confidently navigate the complex landscape of social impact, secure in the knowledge that their efforts will drive enduring change and positive community engagement over the long haul.

Axis My America’s Indian subsidiary, Axis My India recently partnered with Google Cloud to build a multilingual super-app ‘a’ that will provide users with a wide range of services in multiple languages. This 'phygital' platform aims to empower people with information around social welfare schemes and professional sources of income. This platform will be soon launched in the United States of America.